If you didn’t already know – WHERE HAVE YOU BEEN? – we sell hundreds of big name brands here at Next. So many in fact, that we’ve decided to dedicate a whole sister site to them! Consider Label.co.uk your one-stop shop for beautiful designer dresses, super slick workwear, cool gym gear aaaaand sooo much more!
This week, we’re doing a spotlight on one of the UK’s leading lingerie brands…Ultimo.
If you’re looking to strip down as the mercury rises this summer, look no further than Ultimo’s new lingerie collection modelled by honey-blonde bombshell, Abbey Clancy. *Cue swooning*
Now, if like us you’re a little guilty of not giving your underwear drawer the love and attention it truly deserves, the time is NOW ladies. Ultimo’s most popular styles have been re-worked in mouthwatering tutti-frutti shades for the season ahead so you can ensure you’re underwear is looking just as hot as your summer wardrobe!
For some super sexy everyday fashion solutions, pack your lingerie drawer (and holiday suitcase!) full of ‘The One’ – Ultimo’s classic everyday cleavage bra that offers maximum comfort and banishes the dreaded double boob-effect. Available in a fresh mint green lace or bold animal print if you’re feeling a little fierce, both are great if you want to flash a little strap.
Ultimo founder Michelle Mone’s original invention the ‘OMG’ plunge bra is back in classic summer shade – hot pink. The ‘OMG’ is now 50% lighter with improved shape and an added ‘racer back’ clip feature to give optimum boost from every angle – making it the perfect partner for wearing with summer vests.
If you’re not a fan of showing too much cleavage, you’ll be happy to know that the back is…well, back in fashion. Celebrity fans of this look include Rihanna, who recently wore a quirky backless jumper whilst out in London, and Emma Watson – who wowed on the red carpet at the NYC premier of Noah wearing a low-back Oscar de la Renta ballgown.
Ultimo’s ‘Low Back Strapless’ is a godsend for fans of this trend. The super-smooth and seamless bra features advanced technology that allows its wearer to go strapless AND backless without sacrificing support and lift. Offering an extremely low-cut back, the sexy design – available in classic black and soft ivory also gives the option of two cleavage looks thanks to its removable gel technology.
Festival season is also upon us and now is the time to pick up perfect (yet practical!) attire to see you through everything from Besitval to Benicàssim. Providing the perfect support for strapless summer dresses, retro band-tees & midriff-skimming crop tops is the must have festival bra – the Ultimo Strapless Multiway. Enjoy five style options in one gorgeous plunge bra package; conventional, strapless, halter, one strap & crisscross. This sleek and refined design offers extreme support, with removable gel for two cleavage looks. Available in black, white & nude this bra is epitome of the lingerie wardrobe staple and a ‘must have’ product for any music loving fashionista.
Armed with Ultimo you’ll be better both in (and out) of your clothes this summer, shop the whole collection here.