Yesterday we had the pleasure of meeting the lovely Davina McCall at the launch of her new shoe and fitness range!
Within the gorgeous surroundings of One Marylebone, top fashion journalists eagerly awaited the start of the show and so with a smoothie in one hand and a breakfast pastry in the other, we made our way to our seats. The room itself looked amazing – all glossy and white with a raised runway, perfect for getting a better look at those gorgeous shoes.
Davina took to the stage to introduce the range and was even joined by Dr Paul to explain more about the new dual density mid sole technology she has incorporated into her shoes and how this improves everyday walking activity. Not only does the collection help support load bearing joints, but it also helps to reduce fatigue and prevent injury… sooo, not only do they look FAB but they’re not too bad for you either ; )
A mixture of models and dancers strutted their stuff down the runway, showcasing the stunning collection! The colours were really striking, especially the multi-tonal crop tops – leisurewear has never looked so stylish. Everybody was mesmerised as the girls started revolving on turntables in a mannequin style pose.
The collection not only includes technical items, perfect for working out but also some colourful post-workout pieces for activities such as the school run. There is a great mixture of patterns, fabulous colours and outstanding fabrics – something for every activity.
We’re already planning our new year’s resolutions which, of course includes working off our Christmas dinner and the copious amounts of chocolate we’ll have consumed. Already on our list are these gorgeous Charcoal Cuffed Joggers, £25 – which will look great with this Pink Stripe Slub Vest, £18 and White Sports Trainers, £45; an effortlessly cute ensemble, ideal for wearing indoors when busting a gut to Davina’s latest DVD!
The collection itself will be available to buy online and from selected stores at the end of the year.